Brewery De Halve Maan Named Official Beer Partner of the 2027 Hong Kong Dragon World Championship

Image © Ricardo Pinto

Hong Kong and Bruges, 7 September 2026

Brewery De Halve Maan joins as Official Beer Partner, pouring Brugse Zot Blonde and the alcohol-free Sport Zot at official functions, sailor socials, hospitality and the prize-givings.

Brewery De Halve Maan, the sixth-generation family brewery in the heart of Bruges, has been appointed Official Beer Partner of the 2027 Hong Kong Dragon World Championship, hosted by the Royal Hong Kong Yacht Club and presented by the Hong Kong Dragon Association.

Founded in 1856, Brouwerij De Halve Maan has built an international reputation for authentic Belgian brewing across six generations, with flagship brands including Brugse Zot, Straffe Hendrik and Blanche de Bruges. Under the partnership, De Halve Maan will showcase Brugse Zot Blonde and Sport Zot (alcohol free) across the championship’s key moments, including official functions, sailor socials, VIP hospitality and prize-givings.

The range brewed in Bruges. The two coming to Hong Kong are Brugse Zot Blonde, first from left, and Sport Zot, third.

The collaboration supports De Halve Maan’s growing international presence in Hong Kong, aligning a brewery defined by heritage and craftsmanship with a racing class renowned for precision, legacy and excellence.

Xavier Vanneste, Managing Director of Brewery De Halve Maan, said: “We are proud to partner with the 2027 Hong Kong Dragon World Championship. Bruges and Hong Kong are both cities shaped by their global outlook and strong cultural identities. This partnership is an ideal way to share our beers and our story with an international community that values authenticity and quality.”

Ken Wong, on behalf of the Organising Committee, said: “We’re delighted to welcome Brewery De Halve Maan as Official Beer Partner. The Championship audience is truly international and De Halve Maan is a perfect fit, heritage, excellence, and community brought together at a landmark event for Hong Kong and for the Dragon Class.”

With the Royal Hong Kong Yacht Club as Co-Organiser and The Clearwater Bay Golf & Country Club as Host Partner, the partnership is designed to bring De Halve Maan’s beers directly to the championship’s on-water and shoreside community.

Learn more at www.brugsezot.be

Please enjoy responsibly. It is illegal to sell or supply alcohol to anyone under the age of 18.